LAS VEGAS (Tuesday, November 14) – Six months before PBR and Kid Rock’s Rock N’ Rodeo debuts in Texas, it was announced today that the two entertainment powerhouses will join forces on Wednesday, December 13 in Las Vegas, holding the exclusive Kid Rock’s Rock N’ Rodeo Party hosted by Cole Hauser at the House of Blues Las Vegas at Mandalay Bay.
The can’t-miss event will bring celebrities, rodeo royalty and fans together for a night of unforgettable celebration while announcing the six team names and coaches who will compete at reimagined rodeo event – Kid Rock’s Rock N’ Rodeo – on May 17, 2024, at AT&T Stadium in Arlington, Texas. Kid Rock’s Rock N’ Rodeo leads into the PBR World Finals Championship on May 18-19, also held at the home of the NFL’s Dallas Cowboys.
Five-time PRCA champion steer wrestler Luke Branquinho and well-known voice of the PBR Matt West, will be joined by 2016 PBR World Champion Cooper Davis and seven-time PRCA champion bull rider Sage Kimzey for the announcement of both the team names and coaches.
Kid Rock’s Rock N’ Rodeo is a reimagined, team-formatted Western event, with six teams competing in bracket-style competition featuring Kid Rock live in concert, playing all his hits and more as well as other musical acts curated by the artist who has sold nearly 30 million records. The all-star rodeo team competition and upbeat production will be patterned after the successful formula PBR brought to bull riding through the Teams league launched in 2022. Six teams, each led by a head coach who will make crucial game decisions, will go head-to-head in barrel racing, bareback riding, saddle bronc riding, tie-down roping, team roping, steer wrestling, and breakaway roping, a fast-growing rodeo discipline.
Alongside the exciting unveiling, the Rock N’ Rodeo Party will also feature appearances by namesake Kid Rock, host Hauser, renowned DJ Dee Jay Silver, in addition to legends from the PBR and rodeo universe.
The announcement of the Rock N’ Rodeo Party in Las Vegas comes as Kid Rock continues to lean into the growing Western sports and lifestyle market.
Hauser, an accomplished veteran actor currently starring as Rip Wheeler on television’s No. 1 drama “Yellowstone,” returns to the PBR stage after uniting with PBR earlier this season when the two formed a strategic partnership making Hauser the organization’s newest brand ambassador. In May 2023, during PBR’s 30th Anniversary World Finals Hauser began filming the PBR’s soon-to-be-unveiled national brand campaign.
During Kid Rock’s Rock N’ Rodeo Party, a sneak peek of PBR’s short film starring Hauser will also be screened.
PBR presents Kid Rock’s Rock N’ Rodeo Party, hosted by Cole Hauser, will take over House of Blues Las Vegas at Mandalay Bay on Wednesday, December 13, beginning at 9:00 p.m. PST.
Tickets for the can’t miss party are on sale now for $250, taxes and fees not included, and can be purchased at Ticketmaster.com. The event will be general admission access only, no reserve seating.
Ticket packages including Kid Rock’s Rock N’ Roll Rodeo (May 17) and PBR World Finals: Unleash The Beast – Championship (May 18-19) at AT&T Stadium are also on sale now and can be purchased at pbr.com/worldfinals or seatgeek.com.
About PBR (Professional Bull Riders):
PBR is the world’s premier bull riding organization. More than 800 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. In 2022, the organization launched PBR Teams—eight teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.
About Kid Rock:
Kid Rock is a multi-platinum award-winning American rock ‘n roll icon. His music has been characterized as a melting pot of musical genres; from rap-rock in the ‘90s with singles “Bawitdaba” and “Cowboy,” to the multi-chart hit “Picture,” a collaboration with Sheryl Crow, to the global smash hit, “All Summer Long,” charted at No. 1 in eight countries across Europe and Australia. Rock has sold nearly 30 million records worldwide and has earned a reputation as one of the hardest-working acts in rock n’ roll, blowing the roofs off arenas and stadiums on countless cross-country tours and treks around the globe. Kid Rock holds the Michigan record for most tickets sold with 150,000 for a run of ten consecutive sold-out shows, and he set the Little Caesars Arena attendance record in his hometown of Detroit with 86,893 attendees in six sold-out shows. Kid Rock is also a passionate supporter of those who serve in the US Armed Forces, in addition to many other charitable causes through his Kid Rock Foundation. His newest album, Bad Reputation, was released through his own Top Dog Records label. The album features crowd favorites, “Don’t Tell Me How To Live,” “We The People,” and “My Kind of Country,” a song he co-wrote with Eric Church and Adam Hood.
About Cole Hauser:
Cole Hauser was born on ranch in Laurel Springs, California. He grew up in various parts of the country including California, Florida, and Oregon.
At 16 years old, he decided to leave high school to try to break into acting. He is known for film roles including School Ties (his film debut in 1992), Higher Learning, Dazed and Confused, Good Will Hunting, Pitch Black, Tigerland, Hart’s War, Tears of the Sun, The Family that Preys, 2 Fast 2 Furious, Paparazzi, The Cave, The Break-Up, A Good Day to Die Hard, Olympus Has Fallen, Pitch Black, The Stone Angel, and Transcendence.
He was nominated for the Independent Spirit Award for Best Supporting Male for his performance in Tigerland. He currently stars as Rip Wheeler on the Paramount Network’s Yellowstone, the nation’s No. 1 drama series. The character is so popular many Halloween stores carry the Rip costume.
Hauser is an avid supporter of organizations that help veterans and first responders, including Special Operation Warrior Foundation and Tunnel To Towers, aligning with PBR’s longstanding commitment to honor these heroes in each city the sport visits.
About House of Blues:
Founded in 1992, the 11 House of Blues are located throughout the United States and form the country’s pre-eminent group of intimate music venues. Each features state-of-the-art sound and lighting technology in one-of-a-kind custom designed environments aimed to bring fans as close as possible to the artists. Every location’s restaurant and bar is adorned with signature original folk-art – part of the world’s largest collection – combined with the House of Blues legendary hospitality and tantalizing cuisine.